Thursday, August 1, 2013

What are your benefits ... not your features?

Next you need to research, test and research some more. Talk to your friends, family or search online. Make sure when you release your product that you have it right. It is easier to find a product that people want, than to try to find a market for the product you have. Make sense?

Next you need to focus on the benefits of your product. You need to convince people that they really need it.

You shouldn’t be talking about the features of your product but rather ‘what’s in it for me?’

Say I’m looking for a new car. The salesman keeps banging on about the ABS brakes, airbags and things I don’t even understand. My eyes start glazing over. Doesn’t really mean anything to me. I’m not really into cars.

BUT if he starts talking to me about the safety aspects and how it will protect my children – now there is a benefit.

Can you start to incorporate 'benefit' language into your communication rather than features?

1 comment:

  1. I love this post. The quote is brilliant and applies to me loads (with parenting and writing). This advice applies to selling anything - including books. Thank you!


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