Follow your passion and find your niche

Second in the marketing series is finding your passion. Last week I wrote about pricing your products.

Starting your own business and making money or even a living is going to take some time (blood, sweat and most likely tears!). That’s why you see everywhere, people telling you to follow your passion. Do what you love, after all you are going to be doing it a while, spending a lot of time and money investing in making it a success, so you want to make sure it is something you really enjoy doing.

It might be worth making a mood board (Pinterest is amazing for this!). Keep adding things that inspire you and check back regularly to make sure you are on track.

So once you have found your passion, you now need to find the people who want what you make! Sometimes it is easier to find your niche, something that is unique to you or a new take on something (I honestly believe nothing is new in the hand crafted world!) and market to a smaller group of people who really want it rather than try to be all things to all people.